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Shelley Berc and Alejandro Fogel's Creativity Workshop
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July 24 - 31, 2012

Creativity Workshop in Florence

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Program Overview

Florence - city of Renaissance splendor. Home of Michelangelo, Leonardo Da Vinci and Botticelli. Florence is the setting of Bruneleschi's Dome, which revolutionized architecture and the Uffizi Gallery, which contains many of the greatest works of the Renaissance masters. Florence is also a city of lush parks, open air concerts, and some of the best gelato in the world. It is a place like no other, that has inspired artists and creators for hundreds of years.

More on Program Overview

Each day the Creativity Workshop in Florence will meet for approximately 3½ hours.We will explore ways to expand our creativity through a series of exercises including guided visualizations, creative writing, memoir, oral storytelling, automatic writing, map making, photography, collage, and free-form drawing.


What will you learn?

The exercises and talks by the instructors will focus on ways to:

  • Learn practical techniques to stimulate creativity, imagination, and innovative thinking
  • Get over creative blocks, writers block, and paralyzing self criticism
  • Find new sources of inspiration in everyday life
  • Get over creative blocks and the fear of failure
  • Engage your curiosity
  • Recognize and use your creative instincts
  • Give yourself the time, permission, and nourishment to do creative work
  • Develop a daily practice to accomplish these goals
  • Work collaboratively
  • Use your memories to engage the imagination
  • Explore creativity as a way of life rather than just a product
  • Discover how to use your creativity for a lifetime of learning
  • Establish a 15 minute a day creativity practice to accomplish these goals

Daily Schedule

Here is a sampling of just some of the exercises and techniques we will be working with in class. Participants tell us the time in workshop seems to fly by. The order and kinds of exercises and the instructors' talks may vary. Some exercises are done individually while others are collaborative.

Tuesday, July 24, 2012: Arrival. Free day

  • Time for you to settle in and relax.

Wednesday, July 25: First day of workshop

  • Introduction to the hows and whys of the Creativity Workshop. Exercises in relaxation technique and guided visualization.
  • Relaxation: Exercises in relaxation techniques to help your imagination flow.
  • Guided Visualization: Calling forth the vocabulary of your imagination using the myth of the hero's journey as a framework.
  • Automatic Drawing: Finding your hidden imagery,
  • Show and Tell: Retrieving and sharing childhood memories to spark new ideas. This exercise will sharpen your storytelling skills.
  • Instructors' talk: How some famous writers, scientists, and artists found their inspiration, and how you can use some of their methods to find yours.
More on Daily Schedule


Thursday, July 26:

  • Relaxation.
  • Guided Visualization: Map-making as a way to find, chart, and communicate your creative process and projects.
  • Automatic Writing: How automatic writing (also known as “free writing”) can help you create in new and surprising ways. How you can use automatic writing to outrun your inner judge, get over creative blocks and discover new ways of developing and editing written work. How alternating between writing and drawing can help you develop creative flexibility and mind dexterity.
  • The Interview: Listening to and experiencing a life outside your own. How listening is as important as doing in creative work.


Friday, July 27:

  • Guided visualization: Letter writing as a way to express voice, character and audience.
  • Miniature Theatre: Storytelling with found objects.
  • Automatic Writing: Writing in Groups. How writing and/or drawing with others can stimulate your imagination and expand your point of view.

  • Instructors' talks may include:
    • The importance of play in creative work
    • Valuing creative process over product
    • How to do on-going creative work in short modules of time
    • How to use luck and coincidence to jump start creative projects


Saturday, July 28:

  • Guided Visualization: The Myth of the Other. Imagining yourself living a parallel life. What would you do that you aren?t doing now?
  • Trips to the Past: Using a foreign environment to invoke memory and inspire transformation.
  • The Close-Up: Using photography and drawing to focus on details and change the way we see.
  • Instructors' talks may include:
    • Following your innate creativity and listening to its intuition
    • How to rekindle fearless imagination
    • The Power of the Magic phrase: “What If”


Sunday, July 29:

  • Guided Visualization: The Legend of the Hand.
  • Automatic Drawing and Writing continues with a new twist.
  • Cafe exercise: Writing, drawing, photographing people you find in local cafes.
  • The Illuminated Manuscript: A collaborative exercise in combining mediums and perspectives.
  • Instructors' talk may include:
    • The Gift of the Amateur
    • Creativity is a Muscle: Use it or Lose it
    • Making your home and work environments inspiring
    • How to stay creative after the Creativity Workshop ends


NOTE: There are no classes on the final day of the workshop. This day is free for participants to put to active use the various techniques learned in the workshop by exploring the cultural, historical and natural riches of each location and its people.

Excursions are not included or arranged.




Monday, July 30: Free day - Suggested visit:

  • Trip to Tuscan hill towns, including San Gimignano and Cortona.
  • Trip to Siena or Fiesole.




Tuesday, July 31: Departure


Tuition and accommodations packages

Our tuition and accommodation packages include a wide range of possibilities.

SHARED ROOM (3 STARS): $2,100
This package includes tuition, 7 nights hotel (with A/C) and breakfast. You'll be sharing a room and bath with another workshop participant at Hotel Albion (3 stars). If you are coming alone and register for a shared room, we will assign you a roommate of the same sex.

PRIVATE ROOM (3 STARS): $2,350
This package includes tuition, 7 nights hotel (with A/C) and breakfast in a private room with private bath at Hotel Albion (3 stars).

We have special hotel prices for participants bringing a spouse, friend or family members. Check with us for details and pricing.

TUITION ONLY: You can register for the Creativity Workshop and make your own housing arrangements. Check with us for details and pricing.

The Creativity Workshop will take place at Hotel Montebello (5 stars).

We do not offer accommodations packages at Hotel Montebello. If you want to stay at the Hotel Montebello, here is what you do:
1) You register for Tuition Only with us.
2) You make your own room reservations at Hotel Montebello at a special discount price using the code: "CREATIVE".
The cost of a single private room at Hotel Montebello is 171 Euros and the double is 190 Euros. Contact us for more details.

NH Hotel Anglo American (4 stars) is another good hotel 1 block away from where the workshop takes place. You can also register for Tuition Only with us and then make your own reservations at the hotel. Please check their web site for prices as they fluctuate daily.

To reserve your place: you need to pay a deposit of $500.
After April 1: full payment is required.

Register Now

By registering you agree with our Terms and Conditions.


NOTES

1- We cannot guarantee the quality, cooling level, or functioning of the hotels' air conditioning. Air conditioning in Europe is seldom up to American standards of cool.
2- European hotel rooms tend to be smaller than American ones.


DISCOUNTS

  • $500 off for participants taking the workshop for the third time or more.
  • $300 off for participants taking the workshop for the second time.
  • $150 off each participant for groups of 4 people or more registering together. (Prague, Dubai, Crete, Barcelona, Provence and Florence workshops only).
  • $100 off Bring a friend to one of our Prague, Dubai, Crete, Barcelona, Provence or Florence workshops and get $100 off.
  • $100 off each participant for groups of 3 people registering together. (Prague, Dubai, Crete, Barcelona, Provence and Florence workshops only).
  • $50 off each participant for groups of 2 people registering together. (Prague, Dubai, Crete, Barcelona, Provence and Florence workshops only).

Share a double room with another workshop participant and save on the package price.
Special offers and discounts cannot be combined.


Spouses/companions who would like to travel with their partners but do not want to attend the workshop may share a room for an additional fee.
Vacancies are limited and hotel rooms will be assigned on a first come, first served basis. We encourage early registration in order to obtain the level of accommodations you seek.


Register Now

By registering you agree with our Terms and Conditions.

Upcoming Workshops
2012
  • New York March 16 - 19
  • Prague March 24 - 30
  • Dubai April 4 - 10
  • New York June 8 - 11
  • Crete June 26 - July 3
  • Barcelona July 5 - 12
  • Provence July 15 - 22
  • Florence July 24 - 31
  • New York August 17 - 20
On-Site Training
Personal Mentoring
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It was wonderful to meet people from around the world and share our thoughts and feelings. Florence was a gorgeous site for the workshop, full of everything to fill the senses! Thank you for allowing me to participate in such a life long memory.”

Susan Hassler, Teacher, Morris Brandon Elementary, Atlanta, GA
Jumpstart Your Creativity

Jumpstart your Creativity
in just 15 minutes a day

A new book by Shelley Berc and Alejandro Fogel

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Questions?
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